Alter Ego

Alter Ego is a production/post-production company in Toronto and LA, offering services like color grading, VFX, and motion graphics. The identity takes inspiration from their previous logo–an upside-down “a” that looks like an "e" when flipped (the a's alter ego)–but was redrawn with a new custom letter. To go with their new logo, a professional but edgy wordmark was created to identify the studio. The bold, contemporary brand reflects the high-caliber work done by Alter Ego, and positions them as a key player in the production / post-production sphere.