Simply Protein

SimplyProtein is a plant-based protein snack company. They pride themselves on being an innovation forward company, bringing new products to market regularly. As they launch into new sub-segments within bars and into new non-bar related categories, it became imperative for their brand to look consistent across their full range of products. Refreshed background illustrations, a brighter colour palette, custom wordmarks and a flexible grid system all came together to reposition the SimpleProtein brand in the healthy snack market.