The Paws Spa

The Paws Spa is a luxury dog grooming salon dedicated to delivering top-notch grooming services. From the premium products they use to the personalized care each dog receives, every detail of the salon exemplifies their com­mitment to excellence. Owned and operated by Jessica Risi and her champion poodle, Roche, the salon reflects Jessica's passion and expertise in grooming. Roche is a purebred poodle and Jessica's competition dog, so naturally, Roche became the face of The Paws Spa. Her likeness was used in the logo, and in illustrations through the brand. The logo is a graphic poodle in a show stance, standing on a grooming table. The line that represents the grooming table is also used in the workmarks, and as a graphic element throughout the brand.